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Volume 3, Issue 7
Thanks for making Aeroprise #1 (again)! Aeroprise voted "Product of the Year" by customers for second consecutive year at annual
IOWA Explained We get asked a lot about IOWA. And no, not about Des Moines or corn-fed beef (if you're interested in either of those, click here). The IOWA we care about is the Aeroprise Index of Wireless Activity which has been tracking mobile enterprise growth since its debut right here in July 2003. It was initially developed to achieve the same objective as everything else in this newsletter: help you make
How would you put your finger on the pulse of an industry that, according to Google, is referenced on more than 39 million (!) web pages? Here's what we do... We measure and then apply a weighting algorithm to the following:
IOWA Crawls Into Year Three This month, the index closed at 171.8, up 2.83%. Influencing IOWA was the continued push into mobile data by titans like Microsoft (Windows Mobile 5.0), Sun (Star Project), and Ericsson (Ericsson Mobile Platforms). Read, invest, and indulge your gadget-envy - together, we'll keep pushing the index higher. Upcoming Events Mobilizing Service Management Applications Free one-hour webcast August 18, 2005: register here Industry Buzz Yahoo! News: Aeroprise announces full-featured smart client for BlackBerry handhelds Wireless Week: Companies ramp up wireless app deployments 18% faster than originally planned RCR Wireless News: Rhetoric in enterprise space points to increased interest Tip of the Month: Streamline Text Input with Default Values If you're doing repetitive tasks like scanning hundreds of bar-codes per day, you need to eliminate unnecessary clicks. Handheld devices make life significantly easier for mobile employees - but only when mobile applications are designed to take advantage of how they work. Set default values to avoid techs re-entering data that doesn't change. Here's what you do: on your handheld, click 'Submit' from your Aeroprise Main Menu. You'll see a blank record. Fill in the fields of the record that you want to be a part of every record you submit. After doing that, instead of selecting 'Submit' as you normally would, select 'Set As Default'. This option is in different menus on different Aeroprise products. For instance, click the track wheel on your BlackBerry or tap the 'Menu' button on your Pocket PC. The usability improvement is great. Your users will thank you! Trivia Question: Demand for Mobile Line-of-Business Apps Increasing Question: Of 1,000 IT decision makers recently surveyed by Forrester Research, what percent intend to deploy mobile line-of-business applications like CRM and SFA instead of or in addition to personal information management ("PIM") applications like email and calendaring? (a) 10% (b) 20% (c) 30% (d) 40% (e) 50% source: Forrester Research [answer in next month's newsletter] Last month's question: Mobile data represents about 4% of average revenue per user for wireless operators today. What do analysts predict it will be by 2009? (a) 10% (b) 20% (c) 30% (d) 40% (e) 50% Last month's answer: According to iGillottResearch, (d) 40% of wireless carrier revenue will come from mobile data by 2009. 40% is still low compared to what that number will ultimately be but 1,000% growth in four years is a clear indication that a major shift is underway. Resources Aeroprise Newsletter Archives Aeroprise Newsletter Signup Mobilizing Your Applications: A Primer Aeroprise online demo Aeroprise customer case studies Aeroprise Partner Portal Questions o: +1(866)809-9102 f: +1(650)404-1185 information@aeroprise.com If you'd prefer not to receive future Aeroprise updates please click here. We never share subscriber information with anyone. |
