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Three Tips for Improving Your Mobile ROI Your mobile project will be the coolest thing you've done at work since that episode with the gorilla suit (you thought that was a secret, didn't you?). But that's no reason for your tight-wad VP to bankroll
It needs to be driven by business needs and not technology, measured against objectives you define in advance, and designed with and for your users. Mobile projects have three unique qualities that set them apart from anything you've done in the past: every user behavior is brand new, every assumption based on what worked on a PC must be challenged, and every rule about how work gets done must be broken. Read on for three tips that will guarantee if your project makes business sense it will get funded. Index of Wireless Activity IOWA gained 3.9% during the first quarter of 2006 to close April at 199.28. Increased M&A activity (up 67%) and stock prices (up 11%) fueled the advance despite fewer articles about the mobile enterprise in major IT publications (down 28%). Analysis of the BlackBerry settlement with NTP continues to have the carrier, application developer, and device communities abuzz. All remaining buzz this past quarter emanated from sin city, home of the bi-annual wireless lovefest called CTIA. Upcoming Events Aeroprise webcast for federal, state, and local government agencies Webcast May 4, 2006 Wireless Enterprise Symposium Orlando, FL May 16-18, 2006 Retail Systems 2006 Chicago, IL May 21-24, 2006 Government Customer Support Washington, DC June 14-15, 2006 Industry Buzz New York Times: RIM Profit Down, Growth Prospects Up In Wake of Patent Dispute Settlement Computerworld: CTIA Wireless Event Analysis: Some Wares Are Ready for the Enterprise BusinessWeek: BlackBerry Prepares to Enter China, Must Compete With China Unicom's Redberry News of the Weird from Network World: California psychic delivers readings via text message because "psychic connection is not lost" via wireless signal. Tip of the Month: Device Profiles New devices are introduced every day. Your boss likes her BlackBerry, you like your Treo, your techs still carry plain old phones. With Aeroprise, the best device for you is the one you already have. When your users use new devices, Aeroprise automatically finds the appropriate device profile and optimizes what it delivers based on what the device can do. Want to modify your device profiles? Here's how: from the Administration Console select 'Device Profiles'. Find the profile that matches the new device. Create a new profile using the device identifier and update the parameters: specify the alert type, the screen size, etc. Then log back in from the new device and check out the device profile report. You'll see your new device matching the new profile. If you need to optimize what you see on the handheld, check out the 'Display Style' settings. Trivia Question: You Do What? According to Sprint's recently-released US Wireless Usage Study, what percent of US wireless subscribers rely on mobile phones for more than voice services? (a) 37% (b) 44% (c) 56% (d) 72% (e) 89% source: Sprint [answer in the Summer newsletter] Last month's question: At what pace will enterprise expenditures on wireless data grow over the next four years? (a) 7% (b) 18% (c) 32% (d) 47% (e) 55% Last month's answer: Expenditures by enterprise firms on wireless data will grow an average of (b) 18% per year through 2009. US businesses of all sizes will spend more on wireless voice services than wireline this year, according to a recent report from research firm In-Stat. And wireless data services will make significant gains until they eventually exceed voice as the primary driver of new device purchases. Resources Aeroprise Newsletter Archives Aeroprise Newsletter Signup Mobilizing Your Applications: A Primer Aeroprise online demo Aeroprise customer case studies Aeroprise Partner Portal Questions o: +1(866)809-9102 f: +1(650)404-1185 information@aeroprise.com If you'd prefer not to receive future Aeroprise updates please click here. We never share subscriber information with anyone. |