Volume 3, Issue 5
Aeroprise Wins First Prize At Mobile Showcase 2005
The market for mobile and wireless solutions is changing rapidly and this shift was no more apparent than at this month's Mobile Showcase 2005 in Indian Wells, CA. If you haven't been to Indian Wells, find an excuse to get there. Imagine combining Tahiti and Aspen with more golf courses per capita than any place in the world. Make up an event and sell it to your boss. Take a mental health week. Then tell us what you think.
The event, hosted by well-respected industry analyst MobileTrax, is an invite-only opportunity for IT executives to evaluate the newest, hottest mobile and wireless technologies. 25 vendors were hand-picked to pitch their wares. Each one was given six minutes (no, really - just six) to impress (and entertain) the attendees. Here are three key market shifts we've been observing that were confirmed in spades at the event:
- In: Point Solutions Out: Platforms
The buzz on the show floor was about solving discrete problems with wireless solutions: improving SLA hit rates, entering accurate prescription information, reducing the threat of device theft, etc. Today's mobile solutions are starting with point solutions that radiate outward. This is a marked shift from the first generation of strategies that started with a platform and worked inward toward point solutions.
- In: PDAs Out: Mobile Phones
This trend may seem obvious but to the more than one billion mobile phone users it isn't. All of the enterprise growth is in devices with PDA functionality. Windows Mobile, palmOne, BlackBerry, and Symbian are clearly benefiting from this trend. We saw an impressive number of Treo 650s in the audience and on stage. In short: hello QWERTY keyboards, goodbye triple-tapping (we won't miss you).
- In: Mobility Experts Out: Mobility Journeymen
Increasingly, companies are hiring or cultivating dedicated mobility experts. Many of them were at the show. These days, there are enough mobility projects to keep an expert busy and each one is higher profile than before.
The 200 attendees judged each presentation according to "relevance to market" and on-stage technology demonstration. We admire their good judgment. When all of the votes were cast, Aeroprise was awarded first prize.
The award is significant because it validates our approach to mobility and our relentless focus on the needs of our customers. Other awards were given to IBM (now Lenovo), Sybase/iAnywhere, palmOne, and OQO. More details about the award are available here.
Aeroprise Index Of Wireless Activity
IOWA gained 7.07% to 172.6, its largest one-month gain since November of last year. The gain is largely attributable to mobile and wireless software stealing headlines with high-profile stories like the release of Windows Mobile 5.0, BlackBerry's three millionth subscriber, or the wireless email war that is heating up between heavyweight BlackBerry and challengers like Visto, Seven, and Intellisync.
As mobile technology proliferates, issues that affect mobile workers that were once relegated to tech journals are increasingly infiltrating mainstream media publications. A case in point is this Wireless In The World story in the current issue of Newsweek's International Edition that analyzes 10 cities "on the front lines of the wireless revolution."
Upcoming Events
BlackBerry Government Roadshow
Various cities
June-July 2005
Cingular-BlackBerry Roadshow
Various cities
June 2005
BMC Remedy User Group 2005
San Jose, CA
July 11-15, 2005
Aeroprise Webcast July 21, 2005: Best Practices for Mobilizing Service Management Applications. All registered attendees will be eligible for a free BlackBerry. Click here to register.
Industry Buzz
Tekrati Research: Five Companies Honored for Mobile Tech Demonstrations at Mobile Showcase 2005
Strategy Analytics: Integration Remains Wireless Field Force Automation's Achilles Heel
Tip of the Month: Toss That Pager!
Pager got you down? Sick of all that buzzing and beeping? Create generic alerts that can be customized by users. They'll only get triggered when something relevant happens. For example, maybe everyone should be notified when an urgent problem is assigned to them based on their skillset and work schedule. But what about when a potential problem is urgent for one technician for just one week? What if an important meeting is happening Friday or the CEO has a big presentation?
Here's what you do:
From the Administration Console, create an alert template that can be refined by one or more users. From the Personalization Console, they can select the right application and click 'Modify Alerts'. When they do, it appends to your alert template just for them. Leave the buzzing and beeping to your competitors.
Trivia Question: PDAddiction
Question: How many PDAs were shipped in the first quarter of 2005?
(a) 3.4M (b) 5.6M (c) 8.2M (d) 11.0M (e) 25.3M
source: Gartner
[answer in next month's newsletter]
Last month's question: What was the average monthly wireless (voice and data) phone bill in the US at the end of 2004?
(a) $225.09 (b) $87.63 (c) $50.64 (d) $23.38 (e) $13.94
Last month's answer:
The average US wireless bill at the end of 2004 was (c) $50.64. Fear not if your bill is a little higher. If you're reading this you probably aren't the "average" wireless user. If, however, the notion that anyone spends just $50.64 per month sends you into cardiac arrest we recommend you speak with your carrier about volume discounts...and your physician.
Resources
Aeroprise Newsletter Archives
Aeroprise Newsletter Signup
Mobilizing Your Applications: A Primer
Aeroprise online demo
Aeroprise customer case studies
Aeroprise Partner Portal
Questions
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